We Start With a Deep Understanding of Kids
We design our research projects around the objectives and budgets of our clients and around the age/stage of participants. This allows us to get to the deepest and truest insights, the most actionable and compelling recommendations.
Buddy Pairs can be used for research with all ages but are especially effective with preschoolers. Kiddie-i-Oh! is one of the only research firms that conducts research successfully with preschool age children. Their parents believe their opinions are valuable you should too if this is your audience.
We know our panel kids really well, who is more creative, who our quiet thinkers are and our big talkers. So we can put together the perfect group. Another plus is panel groups are easier on the budget than cold-recruited groups.
Circle-of-Friends Mom Groups are an excellent choice for hot button topic discussions. Friends keep friends honest while we've found more posturing going on in cold-recruited mom groups.
Buddy Pairs can be used for research with all ages but are especially effective with preschoolers. Kiddie-i-Oh! is one of the only research firms that conducts research successfully with preschool age children. Their parents believe their opinions are valuable you should too if this is your audience.
Groups, Buddy Pairs and I-D-Is
Click on image to scroll
Ethnographic
Research
Take a family or group of kids to the mall. Give them each spending money. Assign a specific category to shop for or leave the shopping open and watch what happens. We learn a lot. Stop for lunch to discuss and explore what we observed and we learn even more.
There's no better way to understand the family restaurant experience than to be a fly on the wall from the restaurant decision making to the ride to the restaurant and at the table. Post dining interviews with individual family members explore further what we observed.
We look in every cabinet, explore the fridge, check out all the technology, peek in every drawer and closet, observe and listen carefully to how every decision is made from how long Matt gets to play on his tablet to what Harper is going to have for lunch. We learn a lot.
Take a family or group of kids to the mall. Give them each spending money. Assign a specific category to shop for or leave the shopping open and watch what happens. We learn a lot. Stop for lunch to discuss and explore what we observed and we learn even more.
Click on image to scroll